Director of Marketing

About Precision Analytical

Precision Analytical is the creator of the DUTCH test, an innovative hormone test that creates better tools for healthcare professionals to explore hormone issues with their patients. PA exists to make it easier for patients and their healthcare providers to find answers to complex clinical questions. We are fully committed to our mission of providing the best diagnostic tools in functional medicine.

This position is located in McMinnville, Oregon, in the beautiful Willamette Valley.  We are seeking candidates who can work effectively from both a home office and our McMinnville office or other worksites.

We care about your time and interest to know next steps in our recruitment process.  To show this, all applicants will receive a personalized response within 3 business days.  

Job Summary:

The Director of Marketing is responsible for directing and overseeing all aspects of marketing and brand management through all available platforms and communication channels. The Director of Marketing is a key position within the organization to further our goals in providing industry leading marketing and social media interaction with providers, patients, and channel partners.  This position serves on the leadership team and will be directly involved in forming and implementing strategic plans for the company.  Reports directly to the Vice President of Sales and Marketing.

Major Duties & Responsibilities:

  • Develop, implement, and manage strategic marketing plans and forecasts to achieve business objectives for Precision Analytical test kits, solutions and services
  • Plan and oversee advertising and promotion activities including social media, website, print, trade show, and other
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
  • Manage and lead marketing team members; coach team to meet objectives and customer service expectations, and to achieve personal development goals
  • Coordinate and collaborate with representatives from the Clinical Team and Education Department to develop and review content for social media posts, webinars, and other marketing content as needed
  • Coordinate and collaborate across all departments to develop a comprehensive social media, marketing and tradeshow calendar for annual planning and implementation
  • Analyze and report to leadership team marketing analytics including (but not limited to) website, social media channels, and impressions across all marketing elements
  • Lead project management efforts related to marketing by coordinating timelines and project tasks
  • Conduct market surveillance on current trends, topic requests and clinical knowledge gaps through customer analysis and surveys and work cross-functionally to address these needs/gaps
  • Develop sales and marketing collateral to support sales activities for providers, channel partners and patients
  • Coordinate with the VP of Sales & Marketing to develop sales and customer training materials to support customer service needs and better customer onboarding
  • Partner with Human Resources and other leaders to support internal/ employee marketing and communications needs; may include idea creation, print design, video, program design, event support, etc.
  • Use PA’s Core Values in daily activities and interactions with others; lead by example and coach team members on living our values

Qualifications & Desired Skills:

  • Bachelor’s degree or greater in Marketing, Business Administration or similar field
  • 10+ years’ related experience including emphasis in brand marketing, digital marketing and social media
  • Demonstrated experience managing staff and influencing business decision making
  • Experience in the healthcare industry, particularly in healthcare informatics or medical testing fields, and similarly situated company, highly desirable
  • Substantial experience with digital and social media platforms and best practice usage
  • Familiarity in the following or related:
    • CMS, website, and marketing analytics tools such as WordPress and Google Analytics as well as SEO and keyword research best practices.
    • Knowledge of digital advertising services such as Meta, Google Ads, and Bing.
    • Microsoft Office (Word, Excel, PowerPoint, Outlook)
    • Adobe Suite:  Photoshop, Illustrator, InDesign, Premier Pro, After Effects, Lightroom
    • CRM and Marketing Automation Systems such as HubSpot, Constant Contact, and Mailchimp.
    • Social media tools
  • Excellent organizational skills, ability to prioritize multiple responsibilities and effectively lead projects; strong attention to detail
  • Strong interpersonal and listening skills; the ability to communicate (verbal/writing) and collaborate effectively at all levels and with all customers, internally and externally
  • Demonstrated ability to take initiative and be results oriented and solution focused
  • Dependable and punctual; ability to work flexible hours to meet business needs
  • Positive attitude; a champion for our people, values, culture, company and brand

Work Environment:

This position is an office (or employee remote) environment with frequent use of a computer and related hardware.  A person must be able to stand and/or sit; see, hear and talk; use hands to type, handle or feel tools or controls; use hands and arms to reach.  Occasionally lifting/moving up to 30lbs is also required.

In addition, this position will require a person to travel via car, airplane, and other modes of transportation to various sites including Precision Analytical locations, stores or vendor locations, training or meeting venues, etc; anticipated travel is up to 25% in a given year.